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Documenting the Stories & Discovering the Needs of Heritage Businesses at Kampong Gelam

With an innovative spin, Rhindon adopted a narrative planning approach in extracting valuable user insights through a heritage business stories mapping project for National Heritage Board. By storytelling, the project aims to understand the current needs and challenges faced by heritage businesses in Kampong Gelam and to inform various government agencies as part of their plans and policy formulation for the future sustainability of the precinct.

Our Approach

The team conducted several alignment workshops

with both internal and external stakeholders to set

project goals and strategies, highlighting important

issues to be researched. We trained and worked

alongside NHB’s volunteers throughout the process of user research and sense-making, co-creating with them to process the research data and translate the user insights into a series of design opportunities for further implementation by NHB.

Our Value

The stories behind each heritage shop are posted

on NHB’s online heritage portal, increasing awareness of

these businesses and their historical value in both

locals and tourists to increase market exposure and

awareness. Insights gained from interviews, such as the

challenges faced by heritage business owners will be

used to evaluate the effectiveness of the current government

policy/aid and inform future plans that will raise the

profile and economic productivity of the entire precinct.

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